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Halo 3 : Biggest Day in U.S. Entertainment History

Published September 26, 2007

Microsoft today announced that Halo® 3 has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360™ title beat previous records set by blockbuster theatrical releases like Spider-Man 3 and novels such as Harry Potter and the Deathly Hallows.

"Best Buy customers waiting for the clock to strike 12:01 A.M. for Halo 3  (Source: DailyTech)"

Stores across the country were packed with Halo fans.

Halo 3 is the conclusion to the epic trilogy and picks up where Halo 2 left off, answering questions around the fates of the beloved protagonist Master Chief and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant. In addition to the rich storyline, Halo 3 continues the franchise's grand tradition of delivering innovative online multiplayer experiences via Xbox LIVE®, the world's largest social network on TV.

Pop Culture Phenomenon
"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment. Within the first 20 hours alone, we've seen more than a million Xbox LIVE members come online to play Halo 3—that makes September 25 the most active Xbox LIVE gaming day in history."

Retailers have also expressed their excitement about the launch of Halo 3. 

Bob McKenzie, Senior Vice President of Merchandising for GameStop Corp commented that, "With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history."

"The initial demand we've seen for Halo 3 has been astounding, and the game is on track to become the number one gaming title of all time. Halo 3 is a genuine entertainment phenomenon and our customers have responded very enthusiastically to the release," said Jill Hamburger, vice president of movies and games at Best Buy.

Midnight Madness
More than 10,000 retailers hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise.

• Check out the action in Times Square as Master Chief arrives.
• Bill Gates hands out Halo 3 to excited gamers in Seattle.

In New York, Seattle, Miami, and Los Angeles, Microsoft and retail partners hosted marquee launch events that featured contests and appearances by local celebrities and professional athletes who are fanatical about the Halo franchise, including Ludacris and Zac Efron, and the New York Giants. 

More than 1.7 million copies of Halo 3 were preordered in the United States before a single store opened its doors at midnight on September 25, making this the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of Halo 2. Well beyond just a U.S. phenomenon, the launch of Halo 3 was a worldwide celebration that released in 37 countries and available in 17 languages.